Levi’s: A Worldwide Symbol of Youth, Independence, Ruggedness, and Freedom
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Levi’s are without doubt the jeans that have achieved more international fame than any top-tier actor or actress by coming to stand for the defiance and romanticism of the untamed American West. Kids wore them, women wore them, bad boys wore them, Hollywood stars wore them, and they spread like wildfire as a symbol of youth, independence, boldness, and freedom.
But where were the good ol’ Levi’s jeans created? At the end of a sandy road that connected San Francisco to the Arizona border, like in all excellent spaghetti westerns, of course. Here are a few quick highlights on the history and legacy of these iconic jeans.
When and How Were Levi’s Established?
Strauss was a German Jewish immigrant who created the Levi Strauss company and supplied the general stores in the West, where cowboys bought supplies. Shovels, picks, lanterns, pots and pans, shoes, long johns, shirts, and dungarees were all sold by Levi Strauss. Before receiving a letter from one of his clients in 1872 requesting a business deal (so they could jointly obtain a patent for utilising brass rivets on canvas outerwear in May 1873), Strauss had assumed he would spend the rest of his life as a dry goods wholesaler.
The canvas pants’ pockets were now safely fastened, and the jeans —or XX (extra strong), as they were originally called, were created. This was quite a significant move. Men who purchased these jeans were labourers and tradesmen who required longer-lasting clothing. It protected them and saved them money, so logically, the sales were consistent and the brand started growing.
Source: levistrauss.com
Then, Strauss had a new concept. They would stitch a visible leather patch with a drawing of two horses attempting to tear apart a pair of jeans above the back pocket. It was an original idea. At the time, Levi’s customers were primarily illiterate cowboys, farmers, and labourers, thus all they had to do to order a pair of jeans was to request the pair with two horses.
Since the introduction of the 501’s, there’s a variety of styles and fits at any well-stocked online Levis store for all kinds of occasions and lifestyles. The brand currently has well over a dozen shapes for both men and women.
The Post-War Movement and Levi’s
Many former soldiers began travelling on motorbikes after World War II while sporting Levi’s jeans, t-shirts, and leather jackets. After several years of combat, they started motorcycle clubs to have fun, but their boisterous and oftentimes raucous entries into small American communities instilled panic and fear however provided Hollywood with the idea for a brand-new movie genre.
Let’s talk about the 1953 movie “The Wild One,” in which Marlon Brando and his motorcycle pals terrorise the locals of the made-up Californian hamlet of Carbonville. Even though they were bad guys, they stood for liberation from the constrictive social norms of post-war America when they wore jeans. Consider this: a motorcycle is simply a horse with two wheels and an engine.
Former adversaries in Germany and France started to form a different kind of club as Europe was being rebuilt: the Munich Cowboy Club and the Paris Westerners Corral. Members donned Levi’s 501 jeans, acquired riding and roping skills, and spent their time reliving a historical past that their countries had never experienced but which stood in for freedom and hope for the weary of war.
Coordinating Accessories for Levi’s Jeans
A person who’s into the western look should always own a pair of black, navy, or brown boots that can be matched with anything you get from the online Levis store. These shoes should be neutral, comfy, long-lasting, and simple to clean and maintain—nothing too wild. Reserve your cowboy boots for special occasions and keep a pair of leather sneakers on hand if you need a pair for everyday wear.
Source: forbes.com
Always keeping a black leather belt on hand to pair with your denim pants is a good rule of thumb. Belts in shades of brown or beige are another common accessory. You don’t need to match your belt’s colour to the rest of your outfit if everything else is one colour. There are various attractive leather belt options with simple hand-made patterns that can perfectly match your outfit.
The material of a scarf is primarily what makes it good. As long as it keeps you warm, be sure it isn’t constructed of anything that may itch your skin. If you want to stay especially warm, the outer layer can be wool, but at the very least, the inside layer should be composed of something like cotton. If you want to earn extra styling points, it’s best if your scarf contrasts your jacket and is in the same colour family as your shoes. By doing this, you can build a layered ensemble that looks sophisticated.
What Is the Small Pocket on Front of Levi’s For?
It’s common to dispute the usefulness and purpose of the tiny pocket on the front of Levi’s. When it was first created, cowboys and lumberjacks used them to store their pocket watches. Then it came to the point where lighters and matches were hidden. The pocket of loose coins in Levi’s jeans in today’s world is frequently vacant. What do you keep in yours?
