he holy grail of marketing is
knowing the customer, whether internal (staff), affiliated
(agents/distributors), or existing and potential clients - but
preparing and doing formal research can be time consuming and
expensive, with the results often lacking immediacy. While an
increasing proportion of businesses have access to a largely
Internet connected staff and customer base, few capitalise on
the ease and convenience this access affords.
Online research follows most of the principles of
traditional market research, but uses the power and
convenience of emerging technologies such as the Internet to
dramatically improve turnaround times and cost effectiveness
of studies. Opinion Point has developed an elegantly simple
process of using on-line research, which is cost effective,
easy to set up and capable of providing results within very
tight timeframes.
he holy grail of marketing is
knowing the customer, whether internal (staff), affiliated
(agents/distributors), or existing and potential clients - but
preparing and doing formal research can be time consuming and
expensive, with the results often lacking immediacy.
While an
increasing proportion of businesses have access to a largely
Internet connected staff and customer base, few capitalise on
the ease and convenience this access affords.